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With a vision to make available professional physical education and sports training and

enhance the way sport is being adopted in the country

, it’s important that we also channelize our energies towards creating social community. A community that takes on the responsibility of using the positive power of sports to effect a social change and improve lives of deserving and/or disadvantaged youth.

Under the "Sport Social Responsibility" (SSR) theme, the corporate world, foundations and KOOH sports together bring in the resources to impart physical education and sports training as essential skills to the most deserving government and municipal schools delivering the right balance of coach, curriculum and sports equipment in order to deliver a high quality programme similar to private schools.


Sports Social Responsibility Objectives:

Sports Social Responsibility

Identify and create a pipeline of Municipal, Government aided, NGO run, Rural schools where we could deploy our sports education program.
Mobilize commitments from the society at large to support the cause of imparting sports education to the deserving.
Scout and nurture young and promising talent across multiple sports discipline.
Tie up with municipal corporations across cities, state governments, organizations like Akanksha Foundation, welfare societies like Army Welfare Education Society.
Mobilize commitments from the society to support the cause of creating the future sport stars of the country.
Support any nation-wide initiative that aims to enhance or introduce physical activities / sports to our country’s youth.
Invest in research and development of technology and science to support sports development.

Sports Social Responsibility

Young Ambassador Programme
Internship Programme
Summer in India Programme
Volunteer Programme
Adoption Programme
Respect Programme
"Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair"
- Nelson Mandela